Holland America Line

Elevated Entertainment
on the High Seas

Holland America Line
  • Holland America Line
  • Gold Magellan Award for New Production Shows

Challenge
Holland America Line sought a diversified partner with strong operating capabilities to value-engineer an entertainment program that would have a direct impact on widening their demographic.

Strategy
We conceived and created a state-of-the-art, versatile LED lighting and stage design system, bringing to life thrilling environments and effects at a fraction of the cost and storage requirements of traditional hard scenery. We put world-class talent center stage with a global recruiting initiative that returned the industry to an aspirational destination for performers. To help performers exceed guest expectations each and every day, we executed an incentive program to consistently raise the experience for everyone onboard.

Results
Holland America Line now enjoys a preferred demographic with results achieved in just five years. Our entertainment has lead to increased guest scores and historically low cast member turnover. Originally contracted for two ships, we are slated to oversee twelve ships including the newest vessel in the fleet, the Nieuw Statendam in 2018.